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How an Online Fashion Brand Increased Revenue by 247% While Improving Retention
Client Overview
The client is an online fashion and apparel brand operating in a highly competitive D2C market.
Traffic volumes were healthy, but revenue growth was constrained by poor conversion and weak retention.
The Challenge
The brand faced multiple performance bottlenecks:
- Extremely high cart abandonment (87%)
- Rising customer acquisition costs
- Low repeat purchase behavior
- Traffic without meaningful revenue impact
Growth required fixing conversion and retention, not just acquisition.
Objectives
- Increase overall revenue
- Reduce cart abandonment
- Improve ROAS from paid channels
- Build repeat customer behavior
Our Approach
Shopping Feed & Paid Channel Optimization
- Optimized Google Shopping feeds for intent and visibility
- Improved product-level relevance and bidding
- Focused spend on high-converting SKUs
Retargeting & Cart Recovery
- Dynamic Facebook retargeting for product viewers
- Abandoned cart email sequences with urgency and incentives
- Reduced friction at checkout
Post-Purchase Loyalty & Retention
- Launched post-purchase email campaigns
- Encouraged repeat purchases with personalized recommendations
- Built early loyalty loops instead of discount dependency
Mobile & UX Optimization
- Optimized product pages for mobile users
- Improved load speed and checkout flow
- Reduced drop-offs at key funnel stages
Result
Revenue growth became efficient and sustainable, not ad-dependent.
Why This Strategy Worked
Fashion buyers don’t need more ads — they need less friction and better experiences.
By fixing the funnel end-to-end, the brand unlocked growth from existing traffic.
Services Used
Google Shopping Optimization
Facebook Retargeting
Email Automation
Conversion Rate Optimization
Looking to Replicate These Results?
If you’re an e-commerce or D2C fashion brand struggling with cart abandonment or low repeat purchases, we help build performance-driven growth systems that scale profitably.