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How a Home Decor Brand Increased Online Sales by 320% for High-Ticket Products
Client Overview
The client is a home decor and furniture brand selling high-ticket items such as furniture and home accessories.
Traditionally, customers preferred to visit physical stores to see products before purchasing.
The Challenge
The brand faced digital hesitation barriers:
- High-ticket products with long consideration cycles
- Low online conversion despite healthy traffic
- Customers wanted visual confidence before purchasing
- Rising customer acquisition costs
They needed to recreate the in-store experience online.
Objectives
- Increase online sales for high-value products
- Improve ROAS from paid channels
- Reduce customer acquisition cost (CAC)
- Build confidence in online purchasing
Our Approach
Pinterest-Led Inspiration Funnel
- Built Pinterest campaigns around room inspiration and design ideas
- Positioned products within real-life room contexts
- Captured users in discovery and planning stages
Visual Commerce & AR Experience
- Introduced AR visualization tools
- Allowed customers to preview products in their own spaces
- Reduced hesitation for first-time buyers
Shopping & Retargeting Optimization
- Launched Google Shopping for full catalog visibility
- Built retargeting funnels based on room guides and product views
- Used content-led retargeting instead of price-only ads
Content-Driven Decision Support
- Created room design guides and inspiration assets
- Helped buyers visualize outcomes, not just products
- Shortened the consideration cycle
Result
Online became a primary sales channel, even for high-ticket purchases.
Why This Strategy Worked
Home decor buyers don’t need more persuasion — they need visual certainty.
By combining inspiration, visualization, and retargeting, the brand removed purchase anxiety.
Services Used
Pinterest Advertising
Visual Commerce Strategy
Google Shopping
Retargeting Funnel Design
Looking to Replicate These Results?
If you’re a home decor, furniture, or high-ticket e-commerce brand struggling to convert online traffic, we help build visual-first commerce systems that turn consideration into sales.