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How a Cybersecurity Firm Tripled Enterprise Clients and Added $420K ARR
Enterprise Leads
+
0
%
Qualified Leads at higher ROI
0
Sales Cycle Time
-
0
%
New ARR
$
0
k
Client Overview
The client is a Cybersecurity firm specializing in penetration testing, security audits, and compliance-driven security assessments for large enterprises.
Their ideal buyers were CISOs, security leaders, and compliance heads — but visibility among this audience was limited.
The Challenge
Although technically strong, the firm faced:
- Low brand visibility in a crowded cybersecurity market
- Difficulty reaching CISOs and senior security leaders
- Long sales cycles driven by trust and credibility gaps
They needed authority — not just awareness.
Objectives
- Increase enterprise cybersecurity leads
- Shorten sales cycle duration
- Establish credibility with Fortune 1000 buyers
- Generate measurable ARR growth
Our Approach
Thought Leadership Positioning
We repositioned the brand as a security authority by:
- Publishing original security research
- Creating compliance-focused insights
- Addressing real-world breach scenarios
High-Intent Enterprise Campaigns
- LinkedIn campaigns targeting CISOs and security heads
- Industry-specific messaging aligned with regulatory pain points
- Targeted ABM campaigns for Fortune 1000 accounts
Trust-Building Assets
We developed:
- Webinars on compliance and risk management
- Industry-specific case studies
- Sales enablement content to support long buying cycles
Result
increase in enterprise leads
0
%
sales-qualified opportunities at higher ROI
0
reduction in sales cycle time
0
%
in new ARR
$
0
k
The firm moved from vendor consideration to strategic partner status.
Why This Worked
Cybersecurity buyers don’t respond to ads — they respond to credibility.
By combining thought leadership with ABM precision, we accelerated trust and shortened time-to-close.
Services Used