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How an Online Language Learning Platform Scaled to 10,000+ Students Profitably
Client Overview
The client is an online language learning platform offering English and foreign language courses to students and working professionals across multiple regions.
Their biggest competitors were:
- Free language learning apps
- Premium offline language institutes
While course quality was strong, scaling enrollments profitably was a challenge.
The Challenge
The platform faced multiple growth constraints:
- Competing against free apps with massive brand recall
- High student acquisition costs
- Difficulty differentiating learning outcomes from traditional classes
- Rapid growth in mobile users without optimized mobile funnels
They needed to scale volume without sacrificing unit economics.
Objectives
- Increase total student enrollments
- Reduce student acquisition cost
- Improve mobile-first conversions
- Build a repeatable growth engine for EdTech scale
Our Approach
Viral, Value-First Social Content
We created short-form, high-retention content:
- Practical language tips and daily usage examples
- Snackable learning content optimized for Instagram and TikTok
- Relatable scenarios that encouraged saves and shares
This drove organic discovery at scale.
Free Trial & Referral Engine
- Introduced free trial lessons to reduce entry friction
- Built a referral program rewarding student advocacy
- Turned learners into acquisition partners
Referrals became a major growth multiplier.
Mobile-First Funnel Optimization
- Optimized onboarding for mobile users
- Reduced steps between interest and trial
- A/B tested pricing and plan structures
This significantly improved mobile conversion rates.
Performance Optimization & Retention Signals
- Used engagement data to refine content and messaging
- Highlighted learner progress and outcomes
- Reinforced habit-building instead of one-time learning
Result
Growth was scalable, profitable, and repeatable.
Why This Strategy Worked
Language learners don’t buy courses — they buy confidence in everyday communication.
By combining virality, referrals, and frictionless mobile UX, the platform outpaced both free apps and traditional institutes.
Services Used
Social Media Growth Strategy
Mobile Funnel Optimization
Referral Marketing
Conversion Rate Optimization
Looking to Replicate These Results?
If you’re a language learning or EdTech platform struggling to scale enrollments without rising costs, we help build mobile-first, outcome-led growth systems that scale profitably.