Home /
Case Studies /
SaaS
How a Marketing Automation Platform Reduced CAC by 64% and Scaled Efficiently
Client Overview
The client is a marketing automation SaaS platform offering email and SMS automation for growing businesses.
While the product had strong capabilities, growth was heavily dependent on paid acquisition, leading to rising costs and poor unit economics.
The Challenge
The platform faced a scaling efficiency problem:
- Customer acquisition cost (CAC) was unsustainably high
- Over-reliance on paid ads for trial signups
- LTV:CAC ratio stuck at 2:1, limiting scale
- Low organic discovery and weak mid-funnel education
Growth was possible — but not profitable.
Objectives
- Reduce CAC significantly
- Increase organic and product-led trial signups
- Improve LTV:CAC ratio
- Build a scalable, efficient acquisition engine
Our Approach
High-Intent Content & Comparison SEO
We built a content engine targeting:
- “Best marketing automation tools” and comparison keywords
- Use-case driven searches (email + SMS workflows)
- Decision-stage queries with clear buying intent
This attracted buyers close to evaluation, not casual readers.
Integration & Use-Case Guides
- Created deep integration guides with popular CRMs and tools
- Positioned the product as easy to adopt and extend
- Reduced perceived switching friction
YouTube as a Product Education Channel
- Launched a YouTube channel focused on workflows and automation demos
- Used video to shorten learning curves
- Improved activation during trials
Product-Led Growth (PLG) Optimization
- Optimized freemium experience to highlight value quickly
- Guided users toward “aha moments”
- Used in-product nudges to encourage upgrades
Result
Growth shifted from paid-heavy to efficient and compounding.
Why This Strategy Worked
SaaS doesn’t scale on ads alone — it scales on education, activation, and value clarity.
By aligning content, PLG, and onboarding, the platform unlocked profitable growth.
Services Used
Content SEO
Product-Led Growth Strategy
YouTube Marketing
Freemium Optimization
Looking to Replicate These Results?
If you’re a marketing automation or B2B SaaS company struggling with high CAC or poor unit economics, we help build product-led growth systems that scale sustainably.