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How a Premium Men’s Fashion Brand Drove 2000% Inquiry Growth Using Social-First Commerce
Client Overview
The client is a premium men’s fashion brand offering curated apparel with a strong offline presence and loyal in-store customers.
Despite high product quality and brand appeal, online growth was limited.
Customers preferred in-store shopping, and digital channels were underutilized.
The Challenge
The brand faced a digital adoption gap:
- Minimal online presence despite strong offline reputation
- Low e-commerce contribution to overall revenue
- Limited digital discovery among younger audiences
- No urgency or lifestyle storytelling online
They needed to translate brand desirability into digital demand.
Objectives
- Increase online inquiries and engagement
- Drive qualified traffic to the website
- Improve return on ad spend (ROAS)
- Support year-on-year billing growth
Our Approach
Instagram-First Lifestyle Strategy
We repositioned the brand digitally using:
- Lifestyle-led Instagram content
- Visual storytelling focused on aspiration and identity
- Content designed for saves, shares, and DMs
Instagram became the primary discovery and inquiry channel.
Influencer & Creator Collaborations
- Partnered with niche fashion creators aligned with the brand’s audience
- Focused on authenticity over reach
- Used creators to demonstrate real-world styling
This built trust and accelerated inquiry intent.
Dynamic Ads & Social Retargeting
- Implemented Facebook dynamic ads for product viewers
- Retargeted engaged users with personalized creatives
- Reinforced interest across the consideration journey
Virtual Styling & Limited Drops
- Introduced virtual styling consultations for high-intent buyers
- Launched limited-edition drops to create urgency
- Used scarcity to drive faster decision-making
Result
Digital became a meaningful revenue contributor, not just a brand channel.
Why This Strategy Worked
Men’s fashion buyers don’t respond to discounts — they respond to identity and aspiration.
By leading with lifestyle, creators, and urgency, the brand converted attention into demand
Services Used
Instagram Marketing
Influencer Marketing
Dynamic Social Ads
Social Commerce Strategy
Looking to Replicate These Results?
If you’re a premium fashion or D2C apparel brand struggling to drive online demand, we help build social-first commerce engines that convert brand equity into revenue.