Home /
Case Studies /
EdTech
How a Test Prep Institute Doubled Revenue with SEO-First Growth
Client Overview
The client is a test preparation institute offering IELTS, GRE, and GMAT coaching programs to students preparing for international education and competitive exams.
Historically, growth depended on:
- Walk-in inquiries
- Seasonal demand cycles
- Local word-of-mouth referrals
Digital presence was minimal.
The Challenge
The institute faced:
- Heavy seasonality impacting revenue consistency
- Intense local competition
- High cost per lead (CPL)
- No strong online funnel or automation
They needed predictable, year-round digital demand.
Objectives
- Increase revenue and enrollment rates
- Reduce cost per lead
- Build a scalable online acquisition channel
- Improve lead-to-enrollment conversion
Our Approach
SEO for Test-Specific Intent
We built SEO assets targeting:
- Exam-specific queries (IELTS, GRE, GMAT)
- Preparation timelines and score-based searches
- Location-based intent keywords
This captured students actively preparing to enroll.
High-Intent Lead Magnets
- Free practice tests and mock exams
- Diagnostic score assessments
- Lead magnets that qualified serious aspirants
Google Search Campaigns
- Search ads aligned with exam urgency
- Tight keyword and location targeting
- Conversion-optimized landing pages
Student Proof & WhatsApp Automation
- Showcased student success stories and score improvements
- Implemented WhatsApp automation for instant follow-ups
- Reduced inquiry drop-offs significantly
Result
The institute moved from seasonal spikes to predictable monthly revenue.
Why This Strategy Worked
Test prep students don’t browse — they act with urgency.
By aligning SEO, paid search, and automation with exam timelines, the institute captured intent at the exact moment of decision.
Services Used
SEO for Education
Google Search Advertising
Lead Magnet Strategy
WhatsApp Automation
Looking to Replicate These Results?
If you’re a test prep or coaching institute struggling with seasonal demand and high CPL, we help build intent-driven growth systems that deliver consistent enrollments.