🔍 GOOGLE SEARCH ADS
Capture High-Intent Customers Right When They're Searching
Google Search Ads put your business at the top of search results when potential customers are actively looking for what you offer. Drive qualified traffic, generate leads, and maximize ROI with data-driven search advertising.
Why Google Search Ads Are Essential for Growth
Google Search Ads are text-based advertisements that appear at the top of Google search results when people search for keywords related to your business. Unlike traditional advertising, you only pay when someone clicks on your ad—making it one of the most cost-effective ways to reach potential customers.
The power of search ads lies in intent. When someone searches “best accounting software” or “plumber near me,” they’re actively looking for a solution. Your ad appears at exactly the right moment, capturing their attention when they’re ready to take action.
We don’t just run ads—we build strategic campaigns that target the right keywords, optimize bids for profitability, and continuously refine performance to maximize your return on ad spend.
The Digital Dadi Difference:
We combine data-driven keyword research, compelling ad copy, and continuous optimization to ensure every rupee you spend delivers maximum results.
Our Google Search Ads Services
Comprehensive campaign management for maximum ROI
Keyword Research & Strategy
Target the right searches at the right cost
What We Deliver:
- Comprehensive keyword research and analysis
- High-intent keyword identification
- Negative keyword strategy to avoid wasted spend
- Competitive keyword analysis
- Long-tail keyword opportunities
- Search volume and difficulty assessment
- Keyword grouping and campaign structure
- Monthly keyword performance reports
Ad Copy & Creative
Compelling ads that drive clicks and conversions
What We Deliver:
- Attention-grabbing headlines and descriptions
- A/B testing of ad variations
- Responsive search ad optimization
- Ad extensions setup (sitelinks, callouts, etc.)
- Call-to-action optimization
- USP highlighting and benefit focus
- Seasonal and promotional ad creation
- Continuous ad performance improvement
Bid Management & Optimization
Smart bidding for maximum ROI
What We Deliver:
- Strategic bid adjustments for top keywords
- Automated bidding strategy implementation
- Device and location bid modifiers
- Time-of-day and day-of-week optimization
- Budget allocation across campaigns
- Cost-per-click (CPC) optimization
- Quality Score improvement
- ROI-focused bidding decisions
Performance Tracking & Reporting
Transparent insights into campaign performance
What We Deliver:
- Google Analytics and conversion tracking setup
- Custom dashboard creation
- Monthly performance reports
- Key metric analysis (CTR, CPA, ROAS)
- Conversion rate tracking and optimization
- Competitor analysis and insights
- Recommendations for improvement
- Regular strategy review calls
What Makes Our Search Ads Management Different
Our approach to delivering superior campaign results
Intent-Based Targeting
We focus on high-intent keywords that indicate readiness to buy, not just traffic volume.
Quality Score Optimization
Higher Quality Scores mean lower costs and better ad positions—we optimize every factor.
Scalable Growth
Successful campaigns can be scaled up instantly to drive more traffic and revenue.
Conversion Optimization
We don't just drive clicks—we optimize for the actions that matter to your business.
Fraud Prevention
Advanced monitoring to identify and eliminate click fraud, protecting your budget.
Mobile Optimization
Specialized strategies for mobile searchers with mobile-optimized ads and landing pages.
Our Search Ads Strategy
How we drive results from your Google Ads campaigns
Data-Driven Decisions
Every optimization is backed by data analysis—no guesswork, only proven strategies that improve performance.
Funnel-Based Approach
We create campaigns for each stage—awareness, consideration, and conversion—guiding prospects to purchase.
Quality Over Quantity
We prioritize qualified leads over traffic volume, focusing on keywords that actually convert.
Granular Campaign Structure
Organized campaigns and ad groups allow precise targeting, better Quality Scores, and easier optimization.
Smart Negative Keywords
Aggressive negative keyword management prevents wasted spend on irrelevant searches.
Landing Page Alignment
We ensure ad messaging matches landing page content for better relevance and conversion rates.
Our Campaign Management Process
A proven framework for search advertising success
Audit & Research
Analyze market, competitors, keywords, and identify opportunities
Strategy Development
Create campaign structure, targeting strategy, and budget plan
Campaign Setup
Build campaigns, write ads, set up tracking and conversion goals
Launch & Monitor
Go live and closely monitor initial performance
Optimize & Scale
Continuous testing, refinement, and scaling what works
Success Story
Real results from our Google Search Ads campaigns
SaaS Company Achieves 427% ROI with Strategic Search Ads
B2B Software Company
The Challenge
A growing SaaS company was spending ₹2L/month on Google Ads with poor results—high CPCs, low conversion rates, and negative ROI. Previous agency focused on traffic volume over quality.
Our Solution: Complete campaign restructure focusing on high-intent keywords, improved Quality Scores through landing page optimization, implemented smart bidding strategies, and created targeted ad copy for different buyer stages.
The Results: Within 4 months, we reduced CPA by 68%, increased conversion rate by 3.2x, and achieved 427% ROI on ad spend.
Frequently Asked Questions
Everything you need to know about paid search advertising
Budget depends on your industry, competition, and goals. We typically recommend starting with ₹50,000-₹1,00,000/month for B2B and ₹30,000-₹75,000/month for local businesses. This allows enough data for optimization while managing risk.
You'll see traffic immediately after launch, but meaningful optimization takes 4-8 weeks as we gather data, test variations, and refine targeting. Most clients see significant ROI improvements by month 3.
Google Ads deliver immediate visibility and traffic but require ongoing investment. SEO takes 6-12 months but provides "free" organic traffic long-term. We recommend both—ads for immediate results while building organic presence.
We track multiple metrics: conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), Quality Score, and ultimately revenue generated. We optimize for your specific business goals, not just clicks.
Yes! We start with a comprehensive audit of your existing campaigns, identify issues and opportunities, then restructure and optimize for better performance while preserving valuable historical data.
We manage Google Ads across all industries—B2B SaaS, e-commerce, healthcare, legal, real estate, education, and more. Our data-driven approach works regardless of industry, though we leverage industry-specific insights.
We offer month-to-month agreements. However, we recommend a minimum 3-month commitment for meaningful optimization and results, as the first month focuses on setup and data gathering.
Our fee covers strategy development, campaign setup, keyword research, ad copywriting, bid management, A/B testing, conversion tracking, monthly reporting, and ongoing optimization. Ad spend is separate and goes directly to Google.
You receive monthly detailed reports and strategy calls. You also have 24/7 access to a live dashboard showing real-time performance. We're available anytime for questions or urgent adjustments.
We continuously monitor and optimize campaigns. If performance isn't meeting targets, we diagnose issues, test new approaches, and adjust strategy. Our goal is profitable campaigns—we don't stop optimizing until we achieve that.
Ready to Dominate Google Search Results?
Let’s build a high-performing Google Ads campaign that delivers qualified leads and measurable ROI. Schedule a free strategy consultation today.