💼 LINKEDIN ADS
Reach Decision-Makers & Generate High-Quality B2B Leads on LinkedIn
LinkedIn Ads give you direct access to 900+ million professionals, including the decision-makers you need to reach. Drive qualified B2B leads, build brand authority, and accelerate your sales pipeline with the world’s most powerful B2B advertising platform.
4 in 5
members drive business decisions
Why LinkedIn Ads Are Essential for B2B Marketing
LinkedIn is the world’s largest professional network and the only platform where people engage in business mode. Unlike Facebook or Instagram where users are browsing for entertainment, LinkedIn users are actively thinking about their careers, industries, and business challenges—making it the ideal environment for B2B advertising.
LinkedIn’s targeting capabilities are unmatched for B2B. Target by job title, company, industry, seniority, skills, groups, and more. Reach CEOs, VPs, managers, and decision-makers with surgical precision—ensuring your ads are seen by the exact people who can buy from you.
We combine LinkedIn’s powerful targeting with compelling creative and strategic campaign structure to generate high-quality leads that actually convert into customers, not just tire-kickers filling out forms.
The Digital Dadi Difference:
We focus on lead quality over quantity, optimizing campaigns for SQLs (Sales Qualified Leads) that turn into revenue, not just MQLs that waste your sales team's time.
Our LinkedIn Advertising Services
Complete B2B lead generation and brand building
Sponsored Content Campaigns
Native ads in the LinkedIn feed
What We Deliver:
- Single image ad creation and optimization
- Video ad production for engagement
- Carousel ads for storytelling
- Document ads for lead magnets
- Thought leadership content strategy
- A/B testing of messaging and creative
- Engagement optimization
- Performance tracking and reporting
Message Ads & Conversation Ads
Direct messaging to decision-makers
What We Deliver:
- Personalized message ad campaigns
- Conversation ad flow development
- Choose-your-own-path experiences
- Event promotion campaigns
- Webinar registration drives
- Demo booking campaigns
- Message sequencing strategy
- Response rate optimization
Lead Generation Forms
Capture leads without leaving LinkedIn
What We Deliver:
- Lead gen form setup and optimization
- Pre-filled form implementation
- Custom question strategy
- Lead quality filtering
- CRM integration and automation
- Thank you page optimization
- Lead nurture follow-up strategy
- Cost per lead optimization
Account-Based Marketing (ABM)
Target specific companies and contacts
What We Deliver:
- Target account list development
- Account-based targeting strategy
- Personalized ad creative by account
- Multi-touch campaign orchestration
- Contact targeting within accounts
- Sales and marketing alignment
- Pipeline influence tracking
- Account engagement reporting
What Makes Our LinkedIn Ads Different
B2B expertise that delivers qualified leads
Precision Targeting
Surgical targeting by job title, seniority, company size, industry, and more to reach actual decision-makers.
Lead Quality Focus
Optimize for lead quality and sales pipeline impact, not just form fills and MQL volume.
Full-Funnel Strategy
Campaigns for awareness, consideration, and conversion—nurturing prospects through the B2B buying journey.
Professional Creative
B2B-focused creative that resonates with professional audiences and communicates value clearly.
ABM Integration
Account-Based Marketing campaigns that align with your sales strategy and target account lists.
Pipeline Attribution
Track leads through to closed deals, proving LinkedIn's contribution to actual revenue.
Our LinkedIn Advertising Strategy
How we generate high-quality B2B leads at scale
ICP-Focused Targeting
Build targeting around your Ideal Customer Profile—ensuring every impression reaches someone who could actually buy.
Value-First Messaging
Lead with insights and value, not sales pitches—positioning your brand as a thought leader.
Multi-Touch Attribution
Coordinate campaigns across awareness, consideration, and decision stages for maximum impact.
Lead Quality Gates
Strategic form questions and targeting refinements to filter out tire-kickers and focus on real prospects.
Content-Led Approach
Use valuable content (whitepapers, webinars, case studies) to attract and qualify leads naturally.
Sales Alignment
Close collaboration with sales to ensure leads are qualified, followed up quickly, and converted efficiently.
Our Campaign Process
Systematic approach to LinkedIn advertising success
ICP & Strategy
Define Ideal Customer Profile and build targeting strategy
Content & Creative
Develop lead magnets, ads, and landing pages
Campaign Setup
Build campaigns with tracking and lead capture
Launch & Monitor
Go live and closely track initial performance metrics
Optimize & Scale
Refine targeting, improve quality, scale winners
Success Story
Real results from our LinkedIn advertising campaigns
SaaS Company Generates 247 SQLs and ₹1.2Cr Pipeline from LinkedIn Ads
Enterprise B2B SaaS Platform
The Challenge
An enterprise SaaS company struggled to reach C-level decision-makers at mid-market and enterprise companies. Previous LinkedIn campaigns generated high volume but low-quality leads that rarely converted to opportunities.
Our Solution:Â Refined targeting to focus on VP+ decision-makers at companies with 200+ employees, created thought leadership content that established authority, implemented multi-stage nurture campaigns, used conversation ads for direct engagement, and optimized for demo bookings not just form fills.
The Results: In 6 months, generated 247 Sales Qualified Leads, created ₹1.2Cr in pipeline, achieved 62% lead-to-opportunity rate, and reduced cost per SQL by 58%.
₹1.2Cr
Pipeline Generated
Frequently Asked Questions
Everything you need to know about LinkedIn advertising
LinkedIn costs more per click but delivers higher-quality B2B leads with significantly better conversion rates. You're paying to reach decision-makers in professional contexts, not casual social media users. The ROI is typically much higher despite higher CPCs.
We recommend minimum ₹1,00,000-₹1,50,000/month for meaningful results. LinkedIn requires higher budgets than other platforms due to higher CPCs. For enterprise ABM campaigns, ₹2,00,000+/month is typical. Budget depends on your target audience size and deal value.
B2B companies with high-value products/services—SaaS, enterprise software, professional services, consulting, industrial B2B, financial services, and any business selling to other businesses. If your buyers are professionals making business decisions, LinkedIn is ideal.
You'll see leads within the first week, but quality optimization takes 4-6 weeks. B2B sales cycles are long—expect 2-3 months before seeing pipeline impact and 4-6 months to measure revenue attribution. LinkedIn is a long-term investment, not a quick-win channel.
MQLs (Marketing Qualified Leads) are leads that meet basic criteria but haven't been vetted by sales. SQLs (Sales Qualified Leads) are leads sales has validated as real opportunities. We optimize for SQLs—leads that actually have budget, authority, need, and timeline to buy.
We handle everything—ad creative, copy, lead magnets, landing pages, and follow-up sequences. We specialize in B2B messaging that resonates with professional audiences. If you have existing content, we'll leverage it; if not, we'll create what's needed.
ABM targets specific companies rather than broad audiences. You provide a list of target accounts, and we create campaigns that reach decision-makers at those specific companies. It's highly effective for enterprise sales where you have a defined list of dream customers.
Yes! We integrate with Salesforce, HubSpot, Marketo, Pardot, and other major CRMs and marketing automation platforms. This ensures leads flow automatically into your systems and we can track them through to closed deals for proper attribution.
We use precise targeting (job title, seniority, company size), strategic form questions to qualify intent, lead scoring based on engagement, negative targeting to exclude students and job seekers, and continuous optimization based on which leads convert to opportunities.
We track cost per lead, lead quality scores, MQL-to-SQL conversion rate, opportunity creation rate, pipeline value generated, cost per opportunity, and ultimately revenue attribution. Success isn't just lead volume—it's pipeline and revenue impact.
Ready to Generate High-Quality B2B Leads?
Let’s build LinkedIn campaigns that reach decision-makers and fill your pipeline with qualified opportunities. Schedule your free B2B strategy consultation today.