📱 META ADS (FACEBOOK & INSTAGRAM)
Reach Your Ideal Customers on Facebook & Instagram with Precision Targeting
Meta’s advertising platform gives you access to 3+ billion users across Facebook and Instagram. Build brand awareness, generate leads, and drive sales with highly targeted social media advertising that delivers measurable ROI.
Why Meta Ads Are Essential for Business Growth
Meta Ads (formerly Facebook Ads) give you access to the world’s largest social media audience with incredibly precise targeting. Unlike search advertising that captures existing demand, Meta Ads help you create demand by reaching people based on their interests, behaviors, demographics, and online activity.
The platform’s sophisticated algorithm learns from your campaign data to find and show ads to people most likely to convert. Whether you’re selling products, generating leads, or building brand awareness, Meta’s visual formats—from static images to video to Stories—capture attention in users’ feeds.
We combine creative excellence, audience research, and data-driven optimization to build campaigns that not only reach your target audience but actually engage them and drive action.
The Digital Dadi Difference:
We leverage Meta's advanced targeting and machine learning while applying proven creative frameworks and optimization strategies that maximize your return on ad spend.
Our Meta Advertising Services
Complete Facebook & Instagram ads management
Audience Research & Targeting
Find and reach your ideal customers
What We Deliver:
- Custom audience creation from customer data
- Lookalike audience development
- Interest and behavior targeting strategy
- Demographic targeting optimization
- Retargeting audience segmentation
- Competitor audience analysis
- Audience exclusion strategy
- Continuous audience refinement
Creative Development
Scroll-stopping ads that drive action
What We Deliver:
- Static image ad design
- Video ad production and editing
- Carousel ad creation
- Instagram Stories and Reels ads
- Ad copy writing and messaging
- A/B testing creative variations
- UGC-style content creation
- Seasonal campaign creative
E-Commerce & Catalog Ads
Drive online sales with product ads
What We Deliver:
- Product catalog setup and optimization
- Dynamic product ads (DPA)
- Collection ads for mobile shopping
- Shopping on Instagram setup
- Abandoned cart retargeting
- Product feed optimization
- Cross-sell and upsell campaigns
- Conversion tracking and attribution
Lead Generation Campaigns
Capture qualified leads at scale
What We Deliver:
- Lead form ad creation
- Custom conversion tracking
- Lead magnet strategy
- Multi-step funnel development
- CRM integration setup
- Lead quality optimization
- Cost per lead reduction
- Nurture campaign coordination
Why Our Meta Ads Management Delivers Results
Strategic approach backed by data and creativity
Precision Targeting
Advanced audience segmentation to reach the right people with the right message at the right time.
Creative Excellence
Thumb-stopping creatives designed specifically for social media feeds and Stories formats.
Continuous Testing
Systematic A/B testing of audiences, creatives, copy, and placements for optimal performance.
Data-Driven Optimization
Daily monitoring and optimization based on performance data and conversion metrics.
Budget Efficiency
Smart budget allocation across campaigns and ad sets to maximize return on ad spend.
Full-Funnel Strategy
Coordinated campaigns for awareness, consideration, and conversion stages of the funnel.
Our Meta Advertising Strategy
How we drive results from Facebook & Instagram ads
Test & Scale Framework
Start with multiple creative and audience tests, identify winners, then scale budget aggressively on what works.
Audience Layering
Combine multiple targeting criteria to create highly specific, high-converting audience segments.
Mobile-First Creative
All creatives designed for mobile viewing with strong hooks in first 3 seconds to stop the scroll.
Retargeting Mastery
Strategic retargeting sequences that nurture prospects through multiple touchpoints to conversion.
Quality Over Quantity
Focus on conversion quality and customer lifetime value, not just volume of leads or clicks.
Rapid Iteration
Quick creative refresh cycles to combat ad fatigue and maintain performance over time.
Our Campaign Management Process
Systematic approach to Meta advertising success
Research & Strategy
Audience research, competitor analysis, and campaign planning
Creative Development
Design and produce scroll-stopping ad creatives and copy
Campaign Launch
Build campaigns with tracking, audiences, and optimization
Test & Analyze
Run tests, gather data, identify top performers
Scale & Optimize
Scale winners, cut losers, continuous improvement
Success Story
Real results from our Meta advertising campaigns
D2C Brand Achieves 12.7x ROAS with Strategic Meta Ads
The Challenge
A new beauty brand struggled to scale profitably on Meta. Their previous agency focused on reach over conversions, resulting in high ad spend with minimal sales. They needed profitable growth, not just awareness.
Our Solution:Â Complete campaign restructure with conversion-focused objectives, developed high-performing UGC-style creatives, implemented strategic retargeting funnel, created lookalike audiences from best customers, and optimized for purchase value not just conversions.
The Results:Â Within 4 months, ROAS increased from 2.1x to 12.7x, cost per purchase dropped 74%, and monthly revenue grew 8.3x while maintaining profitability.
Frequently Asked Questions
Everything you need to know about Meta advertising
Both run through Meta's Ads Manager and use the same targeting. Instagram tends to have higher engagement rates and works better for visual products and younger audiences. Facebook has more detailed targeting options and works well for longer content. We typically run on both platforms simultaneously.
Minimum ₹30,000-₹50,000/month for testing phase, ₹75,000-₹1,50,000/month for sustained growth. E-commerce brands typically need higher budgets (₹1,00,000+/month) to scale effectively. Budget requirements depend on your industry, target audience size, and business goals.
You'll see immediate traffic and engagement, but Meta's algorithm needs 2-4 weeks to optimize for conversions. Most campaigns show significant improvement by week 3-4 as the system learns. Full optimization and scaling typically happens in months 2-3.
We handle complete creative production—static images, video ads, carousels, and Stories. If you have existing brand assets, we can leverage those. We also use UGC-style content which often performs best on social platforms. Creative production is included in our service.
Meta ads work for almost any business—e-commerce, local services, B2B, SaaS, education, real estate, and more. Visual products tend to perform especially well. The key is having clear targeting criteria and compelling creative that resonates with your audience.
We implement Conversion API for better tracking, use broader targeting strategies that work with limited data, focus on first-party data collection, and optimize for on-platform conversions. While iOS changes made tracking harder, strategic advertisers are still seeing strong results.
We create sophisticated retargeting funnels that show different messages based on user behavior—website visitors, video viewers, engagement, cart abandoners. We use frequency capping to avoid ad fatigue and sequential messaging to guide prospects toward conversion without being annoying.
Absolutely! We start with a comprehensive audit of your existing campaigns, identify what's working and what's not, then restructure and optimize for better performance. We preserve valuable pixel data and audience insights while fixing structural issues.
We track ROAS (return on ad spend), cost per acquisition, conversion rate, click-through rate, and engagement metrics. For e-commerce, we also monitor average order value and customer lifetime value. Success metrics are customized based on your specific business goals.
We combine creative excellence with rigorous testing methodology and data analysis. Many agencies focus only on targeting or only on creative—we excel at both. We also prioritize profitability over vanity metrics, ensuring every rupee spent drives actual business results.
Ready to Scale Your Business with Meta Ads?
Let’s build high-performing Facebook and Instagram campaigns that drive qualified leads, sales, and measurable ROI. Schedule your free strategy consultation today.