📌 PINTEREST ADS
Reach High-Intent Shoppers with Visual Discovery Advertising
Pinterest is where people plan their purchases. Reach users actively seeking inspiration and ideas for home decor, fashion, beauty, food, and more. Drive traffic, boost sales, and build brand awareness with Pinterest’s unique visual discovery platform.
Why Pinterest Ads Are Perfect for Product Discovery
Unlike other social platforms where users scroll passively, Pinterest users come with purchase intent. They’re actively planning projects, shopping for products, and seeking inspiration for future purchases. This makes Pinterest one of the highest-converting advertising platforms for visual products.
Pinterest users are early in their buying journey—they’re discovering, planning, and deciding what to buy weeks or months before making a purchase. Your ads reach them at this crucial research phase, influencing their decisions and building brand preference.
We create eye-catching Pins that blend seamlessly with organic content, target audiences based on interests and search behavior, and optimize campaigns to drive traffic and sales from users ready to discover your products.
The Digital Dadi Difference:
We understand Pinterest's unique algorithm and user behavior, creating campaigns that capture attention during the discovery phase and drive conversions when users are ready to buy.
Our Pinterest Advertising Services
Complete visual discovery advertising management
Promoted Pins
Native ads in search and feeds
What We Deliver:
- Standard Pin creation and optimization
- Video Pin production
- Idea Pin advertising
- Pinterest SEO optimization
- Interest and keyword targeting
- Visual best practices implementation
- Seasonal campaign planning
- Performance tracking and optimization
Shopping Ads & Catalogs
Direct product advertising
What We Deliver:
- Product catalog setup and optimization
- Shopping ads campaign creation
- Dynamic product Pins
- Collections ads for multiple products
- Product feed optimization
- Automated catalog updates
- Price and availability syncing
- Purchase conversion tracking
Creative Development
Pinterest-optimized visual content
What We Deliver:
- Vertical Pin design (2:3 ratio)
- Lifestyle product photography styling
- Text overlay optimization
- Brand-consistent visual design
- Seasonal and trending content
- A/B testing of creative variations
- Video content for higher engagement
- Multi-image carousel Pins
Audience Targeting & Optimization
Reach the right shoppers
What We Deliver:
- Interest-based targeting strategy
- Keyword targeting for search
- Actalike audience development
- Retargeting campaign setup
- Demographic and device targeting
- Placement optimization
- Bid strategy and budget management
- Conversion rate optimization
Why Pinterest Ads Work Differently
Unique advantages of advertising on Pinterest
High Purchase Intent
Users come to Pinterest specifically to discover and plan purchases—not just browse socially.
Long Content Lifespan
Pins continue driving traffic months after posting—unlike social posts that disappear in hours.
Lower Cost Per Click
Generally 30-50% lower CPCs than Facebook/Instagram with comparable or better conversion rates.
Affluent Audience
Higher household income demographic with strong purchasing power across key categories.
Discovery Mindset
Users actively seeking ideas and inspiration—not being interrupted like other platforms.
Visual Product Showcase
Perfect for visually appealing products that benefit from high-quality imagery.
Our Pinterest Advertising Strategy
How we drive traffic and sales from visual discovery
Pinterest-First Creative
Design specifically for Pinterest’s vertical format and visual aesthetic—not repurposed social content.
SEO-Optimized P
Keyword-rich titles and descriptions that match search behavior and improve organic + paid visibility.
Seasonal Planning
Plan campaigns months in advance—Pinterest users plan purchases 3-6 months before buying.
Interest Layering
Combine multiple interests and keywords to reach highly specific audience segments.
Full-Funnel Approach
Target discovery-phase users for awareness, then retarget engaged users for conversion..
Continuous Testing
Test Pin designs, descriptions, targeting, and landing pages to improve performance over time.
Our Campaign Process
Strategic approach to Pinterest advertising success
Audience Research
Identify interests, keywords, and trending topics in your niche
Pin Design
Create eye-catching, Pinterest-optimized visual content
Campaign Launch
Set up targeting, bidding, and tracking infrastructure
Monitor & Analyze
Track performance metrics and user engagement
Optimize & Scale
Refine targeting and creative, scale winning campaigns
Success Story
Real results from our Pinterest advertising campaigns
Home Decor Brand Achieves 14.2x ROAS with Pinterest Shopping Ads
The Challenge
A home decor e-commerce brand struggled with high advertising costs on Facebook and Instagram. They needed a platform where their visually appealing products could shine and reach shoppers actively planning home improvements.
Our Solution:Â Launched Pinterest Shopping Ads with optimized product catalog, created lifestyle Pins showcasing products in styled rooms, targeted home decor interests and room-specific keywords, implemented seasonal campaigns for holidays and weddings, and retargeted engaged users with special offers.
The Results:Â Within 5 months, achieved 14.2x ROAS, generated 4.8x more traffic than Meta, reduced CPA by 67%, and Pinterest became their #1 revenue channel.
Frequently Asked Questions
Everything you need to know about Pinterest advertising
Pinterest is ideal for visually appealing products—home decor, fashion, beauty, food & beverage, DIY/crafts, wedding, travel, and fitness. If your products photograph well and inspire people, Pinterest is an excellent platform. B2B and services generally don't perform as well.
Minimum ₹30,000-₹50,000/month for testing and optimization. Pinterest typically has lower costs than Meta, so you can test effectively with smaller budgets. For scaling, ₹75,000-₹1,50,000/month allows for broader reach and seasonal campaigns.
Pinterest users are actively planning purchases with high intent, while Instagram is more passive browsing. Pins have much longer lifespan (months vs hours), costs are typically 30-50% lower, and Pinterest drives more direct product discovery. Both platforms can work together in your strategy.
You'll see immediate traffic, but Pinterest excels at long-term performance. Pins continue driving traffic for months. Expect 4-6 weeks for initial optimization, but the real power emerges over 3-6 months as your Pins gain traction in search and recommendations.
We handle complete Pin creation—designing vertical images optimized for Pinterest, writing SEO-friendly descriptions, creating video Pins, and styling product photography. We can use your existing product images or create lifestyle content from scratch.
Successful Pins are: vertical (2:3 aspect ratio), high-quality and visually appealing, include brief text overlays, have keyword-rich titles and descriptions, showcase products in lifestyle contexts, and provide clear value. We optimize all these elements for maximum performance.
Absolutely! We integrate directly with Shopify, WooCommerce, and other e-commerce platforms. Your product catalog syncs automatically, creating Shopping Ads that drive traffic directly to product pages. Pinterest often becomes a top revenue channel for visual product brands.
Pinterest users plan 3-6 months ahead, so seasonal campaigns should launch early. Start holiday campaigns in September, wedding campaigns in January, back-to-school in May. We plan your calendar strategically to catch users during the planning phase.
We track impressions, clicks, saves (repins), CTR, conversion rate, ROAS, and cost per acquisition. Saves are particularly important on Pinterest as they extend your reach organically. We optimize for your specific business goals—traffic, conversions, or revenue.
Yes and no. Pinterest excels at discovery and planning—users may save your Pin and purchase weeks later. However, retargeting campaigns and Shopping Ads can drive immediate conversions. Pinterest works best as part of a full-funnel strategy combining awareness and conversion tactics.
Ready to Reach High-Intent Shoppers on Pinterest?
Let’s create beautiful, high-performing Pinterest campaigns that drive traffic and sales for your visual brand. Schedule your free strategy consultation today.