Free Marketing Resources
Whitepapers, guides, templates, and tools to help you master digital marketing
WHITEPAPER
The Complete Guide to B2B SaaS Marketing
Learn proven strategies for acquiring, converting, and retaining SaaS customers. Covers full-funnel tactics, metrics that matter, and real case studies.
📄 32 pages
⏱️ 25 min read
WHITEPAPER
Performance Marketing ROI Framework
A comprehensive framework for measuring and optimizing marketing ROI. Includes attribution models, CAC calculations, and LTV optimization strategies.
📄 28 pages
⏱️ 20 min read
WHITEPAPER
Account-Based Marketing for IT Services
Strategic playbook for implementing ABM in IT services. Covers account selection, personalization tactics, and multi-channel orchestration.
📄 24 pages
⏱️ 18 min read
Guide
SEO Strategy Guide for 2025
Step-by-step guide to building an effective SEO strategy. Covers keyword research, technical optimization, content planning, and link building.
📄 45 pages
⏱️ 35 min read
Guide
Social Media Marketing Playbook
Platform-specific strategies for LinkedIn, Facebook, Instagram, and Twitter. Includes content ideas, posting schedules, and engagement tactics.
📄 38 pages
⏱️ 30 min read
Guide
Google Ads Optimization Guide
Master Google Ads with strategies for keyword selection, ad copy, bidding optimization, Quality Score improvement, and conversion tracking.
📄 42 pages
⏱️ 32 min read
TEMPLATE
Digital Marketing Strategy Template
Comprehensive template for planning your digital marketing strategy. Includes goal setting, audience research, channel planning, and budget allocation.
📄 Excel + PDF
⏱️ Ready to use
TEMPLATE
Content Calendar Template
12-month content calendar template for planning blog posts, social media, emails, and campaigns. Includes content themes and tracking.
📄 Excel + Google Sheets
⏱️ Ready to use
TEMPLATE
Marketing Analytics Dashboard
Pre-built dashboard template for tracking key marketing metrics. Includes traffic, leads, conversions, CAC, ROI, and channel performance.
📄 Excel + Google Sheets
⏱️ Ready to use
CHECKLIST
Website Launch SEO Checklist
Complete 50-point checklist to ensure your website is optimized for search engines before launch. Covers technical SEO, on-page, and performance.
⏱️ 50 checkpoints
CHECKLIST
Campaign Launch Checklist
Step-by-step checklist for launching marketing campaigns. Ensures nothing is missed from strategy to execution to measurement.
⏱️ 35 checkpoints
CHECKLIST
Content Optimization Checklist
Optimize every piece of content for SEO and engagement. Covers headlines, keywords, readability, CTAs, meta tags, and internal linking.
⏱️ 28 checkpoints
TOOL
Marketing ROI Calculator
Calculate marketing ROI, ROAS, CAC, LTV, and payback period. Simple spreadsheet tool that shows exactly how profitable your marketing is.
📄 Excel Calculator
⏱️ Interactive
TOOL
Budget Allocation Tool
Optimize your marketing budget allocation across channels. Input your budget and goals to get recommended channel distribution.
📄 Excel Tool
⏱️ Interactive
TOOL
Lead Scoring Calculator
Build a lead scoring system for your business. Assign points to demographics, behaviors, and engagement to prioritize leads.
📄 Excel Tool
⏱️ Interactive
WHITEPAPER
The Complete Guide to B2B SaaS Marketing
Learn proven strategies for acquiring, converting, and retaining SaaS customers. Covers full-funnel tactics, metrics that matter, and real case studies.
📄 32 pages
⏱️ 25 min read
WHITEPAPER
Performance Marketing ROI Framework
A comprehensive framework for measuring and optimizing marketing ROI. Includes attribution models, CAC calculations, and LTV optimization strategies.
📄 28 pages
⏱️ 20 min read
WHITEPAPER
Account-Based Marketing for IT Services
Strategic playbook for implementing ABM in IT services. Covers account selection, personalization tactics, and multi-channel orchestration.
📄 24 pages
⏱️ 18 min read
Guide
SEO Strategy Guide for 2025
Step-by-step guide to building an effective SEO strategy. Covers keyword research, technical optimization, content planning, and link building.
📄 45 pages
⏱️ 35 min read
Guide
Social Media Marketing Playbook
Platform-specific strategies for LinkedIn, Facebook, Instagram, and Twitter. Includes content ideas, posting schedules, and engagement tactics.
📄 38 pages
⏱️ 30 min read
Guide
Google Ads Optimization Guide
Master Google Ads with strategies for keyword selection, ad copy, bidding optimization, Quality Score improvement, and conversion tracking.
📄 42 pages
⏱️ 32 min read
TEMPLATE
Digital Marketing Strategy Template
Comprehensive template for planning your digital marketing strategy. Includes goal setting, audience research, channel planning, and budget allocation.
📄 Excel + PDF
⏱️ Ready to use
TEMPLATE
Content Calendar Template
12-month content calendar template for planning blog posts, social media, emails, and campaigns. Includes content themes and tracking.
📄 Excel + Google Sheets
⏱️ Ready to use
TEMPLATE
Marketing Analytics Dashboard
Pre-built dashboard template for tracking key marketing metrics. Includes traffic, leads, conversions, CAC, ROI, and channel performance.
📄 Excel + Google Sheets
⏱️ Ready to use
CHECKLIST
Website Launch SEO Checklist
Complete 50-point checklist to ensure your website is optimized for search engines before launch. Covers technical SEO, on-page, and performance.
⏱️ 50 checkpoints
CHECKLIST
Campaign Launch Checklist
Step-by-step checklist for launching marketing campaigns. Ensures nothing is missed from strategy to execution to measurement.
⏱️ 35 checkpoints
CHECKLIST
Content Optimization Checklist
Optimize every piece of content for SEO and engagement. Covers headlines, keywords, readability, CTAs, meta tags, and internal linking.
⏱️ 28 checkpoints
TOOL
Marketing ROI Calculator
Calculate marketing ROI, ROAS, CAC, LTV, and payback period. Simple spreadsheet tool that shows exactly how profitable your marketing is.
📄 Excel Calculator
⏱️ Interactive
TOOL
Budget Allocation Tool
Optimize your marketing budget allocation across channels. Input your budget and goals to get recommended channel distribution.
📄 Excel Tool
⏱️ Interactive
TOOL
Lead Scoring Calculator
Build a lead scoring system for your business. Assign points to demographics, behaviors, and engagement to prioritize leads.
📄 Excel Tool
⏱️ Interactive
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