🛒 GOOGLE SHOPPING ADS
Showcase Your Products at the Top of Google Search Results
Google Shopping Ads display your products with images, prices, and ratings directly in search results—capturing shoppers’ attention when they’re ready to buy. Drive qualified traffic and boost e-commerce sales with visual product advertising.
Why Shopping Ads Are Essential for E-Commerce
Google Shopping Ads are visual product listings that appear at the top of search results, featuring product images, prices, merchant names, and reviews. Unlike text ads, Shopping Ads show multiple products at once, giving shoppers instant product information before they even click.
The visual nature of Shopping Ads captures attention and pre-qualifies clicks—people who click already see your price and product, making them more likely to convert. This results in higher-quality traffic and better ROI compared to traditional search ads.
We optimize your product feed, structure campaigns for maximum visibility, and continuously refine bidding to ensure your products appear for high-intent searches while maintaining profitability.
The Digital Dadi Difference:
We combine technical feed optimization with strategic bidding and continuous testing to maximize your Shopping Ads performance and ROAS.
Our Shopping Ads Services
Complete management for maximum e-commerce growth
Product Feed Optimization
Perfect your feed for maximum visibility
What We Deliver:
- Google Merchant Center setup and optimization
- Product title optimization for relevant searches
- High-quality product image requirements
- Detailed product descriptions
- Product categorization and taxonomy
- Custom labels for strategic bidding
- Feed error resolution and monitoring
- Product data quality improvements
Campaign Structure & Strategy
Strategic setup for optimal performance
What We Deliver:
- Smart Shopping vs Standard Shopping strategy
- Campaign segmentation by product category
- Priority-based campaign structure
- Brand vs generic search separation
- Seasonal campaign planning
- Remarketing campaign setup
- Budget allocation strategy
- Performance Max campaign integration
Bid Optimization & Management
Smart bidding for maximum ROAS
What We Deliver:
- Product-level bid optimization
- ROAS-based bidding strategies
- Seasonal bid adjustments
- Device and location bid modifiers
- Competitive pricing analysis
- Inventory-based bid management
- Profit margin-focused bidding
- Automated bidding strategy implementation
Analytics & Reporting
Track every sale and optimize for growth
What We Deliver:
- Enhanced e-commerce tracking setup
- Product performance analysis
- OAS and profitability tracking
- Search term analysis and optimization
- Competitor benchmarking
- Monthly performance reports
- Custom dashboard creation
- Strategic recommendations
Why Choose Our Shopping Ads Management
Expertise that drives e-commerce results
Feed Excellence
Perfectly optimized product feeds that maximize visibility and quality score for lower costs.
ROAS-Focused Strategy
Every decision optimized for return on ad spend—not just sales volume but profitable growth.
Continuous Testing
Constant A/B testing of titles, images, bids, and strategies to improve performance.
Competitive Advantage
Strategic positioning against competitors with pricing intelligence and bid optimization.
Mobile Optimization
Mobile-first strategies as most shopping searches happen on smartphones.
Real-Time Optimization
Daily monitoring and adjustments to capitalize on trends and prevent wasted spend.
Our Shopping Ads Approach
How we maximize your e-commerce advertising results
Product Prioritization
Focus budget on best-sellers and high-margin products while testing new inventory strategically.
Quality Over Volume
Target shoppers with purchase intent, not browsers—optimizing for conversion quality.
Data-Driven Decisions
Every optimization backed by performance data—no assumptions, only proven strategies.
Feed Perfection
Meticulously optimized product data that matches search intent and Google’s requirements.
Smart Budget Allocation
Dynamic budget distribution across products and campaigns based on performance and seasonality.
Seasonal Readiness
Proactive preparation for peak shopping seasons with inventory, budget, and bid strategies.
Our Shopping Ads Process
A systematic approach to e-commerce advertising success
Feed Setup & Audit
Merchant Center setup and complete product feed optimization
Campaign Strategy
Develop structure, bidding strategy, and budget allocation plan
Campaign Launch
Build campaigns, set up tracking, and launch with monitoring
Performance Analysis
Daily monitoring and weekly deep-dive analysis of results
Optimize & Scale
Continuous refinement and scaling of profitable products
Success Story
Real results from our Shopping Ads campaigns
Fashion Retailer Achieves 586% ROAS with Optimized Shopping Ads
Online Fashion & Accessories Store
The Challenge
A growing fashion e-commerce store had poorly optimized product feeds, generic campaign structure, and was barely breaking even on ad spend. They needed profitable growth, not just more sales.
Our Solution: Complete feed restructure with optimized titles and images, segmented campaigns by product category and margin, implemented smart bidding focused on profitability, and created seasonal promotion strategies.
The Results: Within 5 months, ROAS increased from 180% to 586%, revenue grew 4.3x, and cost per acquisition dropped by 61%.
Frequently Asked Questions
Everything you need to know about Shopping Ads
Shopping Ads display product images, prices, and ratings directly in search results, while Search Ads are text-only. Shopping Ads generally have higher conversion rates because shoppers see product details before clicking, making them more qualified.
Budget depends on your catalog size, industry, and goals. We typically recommend ₹75,000-₹2,00,000/month for small to medium e-commerce stores. Larger catalogs or competitive industries may require higher investment for meaningful results.
Yes, Shopping Ads require a Google Merchant Center account where your product feed is stored. We handle the entire setup, optimization, and ongoing management of your Merchant Center account as part of our service.
You'll see traffic and sales immediately after launch, but meaningful optimization requires 4-6 weeks of data collection. Most clients see significant ROAS improvements by months 2-3 as we optimize based on performance data.
Absolutely! We integrate with all major e-commerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and custom platforms. We'll connect your product feed automatically and set up proper tracking.
Large catalogs are our specialty. We use custom labels, strategic campaign segmentation, and automated rules to efficiently manage thousands of products while prioritizing your best sellers and highest-margin items.
We implement automatic feed updates that pause ads for out-of-stock items to prevent wasted spend and poor user experience. When items return to stock, they're automatically reactivated in campaigns.
Smart Shopping uses Google's machine learning to automatically optimize bids and placements. Standard Shopping gives more manual control. We recommend starting with Standard for new accounts to gather data, then potentially transitioning to Smart Shopping or Performance Max.
Yes! Product feed optimization is crucial. We rewrite product titles for search relevance, ensure images meet Google's quality standards, add custom labels for strategic bidding, and continuously refine product data for better performance.
Our primary focus is ROAS (Return on Ad Spend) and profitability. We also track impression share, click-through rate, conversion rate, average order value, and cost per acquisition—optimizing the full funnel for profitable growth.
Ready to Boost Your E-Commerce Sales?
Let’s build a high-performing Shopping Ads campaign that drives qualified traffic and maximizes ROAS. Schedule your free consultation today.