📺 YOUTUBE & DISPLAY ADS
Build Brand Awareness and Re-Engage Your Audience with Video & Visual Ads
Reach millions across YouTube and the Google Display Network with compelling video and visual ads. Build brand awareness, nurture prospects, and drive conversions through strategic audience targeting and creative storytelling.
Why YouTube & Display Ads Are Essential for Brand Growth
potential customers across videos, websites, and apps. Unlike search ads that capture existing demand, these visual formats build awareness, educate audiences, and keep your brand top-of-mind throughout the buyer journey.
YouTube is the world’s second-largest search engine and most popular video platform. Display ads reach 90% of internet users across millions of websites. Together, they create a powerful combination for brand building and remarketing to engaged audiences.
We create thumb-stopping video content, design eye-catching display creatives, and use advanced targeting to reach the right people at the right time—whether that’s cold audiences for awareness or warm audiences ready to convert.
The Digital Dadi Difference:
We combine creative excellence with data-driven targeting and optimization to maximize reach, engagement, and conversions from your video and display campaigns.
Our YouTube & Display Ads Services
Comprehensive video and visual advertising management
YouTube Ads Management
Engage audiences with compelling video content
What We Deliver:
- Skippable in-stream ad campaigns
- Non-skippable 15-second ads
- Video discovery ads placement
- Bumper ads for brand awareness
- Video creative strategy and scripting
- Audience targeting and segmentation
- A/B testing of video variations
- Performance tracking and optimization
Display Ads Management
Visual ads across millions of websites
What We Deliver:
- Responsive display ad creation
- Custom banner design in all sizes
- Animated HTML5 display ads
- Contextual and placement targeting
- Interest and demographic targeting
- Gmail sponsored promotions
- Google Display Network optimization
- Cross-device campaign management
Remarketing Campaigns
Re-engage visitors who didn’t convert
What We Deliver:
- Website visitor remarketing lists
- Dynamic remarketing for e-commerce
- YouTube remarketing campaigns
- Customer list remarketing (RLSA)
- Abandoned cart recovery campaigns
- Sequential remarketing messaging
- Frequency capping and optimization
- Cross-platform remarketing strategy
Video Production & Creative
Professional video ads that convert
What We Deliver:
- Video ad concept development
- Script writing for conversions
- Professional video editing
- Motion graphics and animations
- Multiple video length variations
- Subtitle and caption integration
- Brand-consistent visual design
- Video performance optimization
What Makes Our Approach Different
Strategic video and display advertising that delivers results
Precision Targeting
Advanced audience targeting using demographics, interests, behaviors, and custom intent signals.
Creative Excellence
Thumb-stopping video and visual creatives designed to capture attention and drive action.
Full-Funnel Strategy
Campaigns for every stage—awareness, consideration, and conversion—with appropriate messaging.
Smart Remarketing
Strategic remarketing that nurtures prospects without being intrusive or annoying.
Rapid Testing
Continuous A/B testing of creatives, audiences, and placements for optimal performance.
Attribution Tracking
Advanced tracking to measure view-through conversions and multi-touch attribution.
Our Video & Display Strategy
How we maximize impact and ROI from visual advertising
Funnel-Based Approach
Different campaigns and creatives for each funnel stage—awareness, consideration, and conversion.
Audience Segmentation
Precise targeting based on demographics, interests, behaviors, and purchase intent signals.
Creative Testing
Systematic testing of video hooks, messaging angles, visual styles, and calls-to-action.
Sequential Messaging
Tell your brand story over multiple touchpoints with sequential remarketing campaigns.
Mobile-First Design
All creatives optimized for mobile viewing where most video and display consumption happens.
Placement Optimization
Strategic placement on high-quality websites and YouTube channels relevant to your audience.
Our Campaign Process
A structured approach to video and display advertising success
Strategy & Planning
Define objectives, target audiences, and creative direction
Creative Production
Develop video scripts, produce content, design display ads
Campaign Setup
Build campaigns with targeting, tracking, and optimization
Launch & Monitor
Go live and track lead quality metrics
Optimize & Scale
Refine targeting, creatives, and scale winning campaigns
SEM Success Story
How we transformed paid search performance for an EdTech platform
SaaS Company Achieves 8.2x ROAS with Video & Remarketing Strategy
B2B Software Platform
The Challenge
A B2B SaaS company had strong product-market fit but struggled with long sales cycles and low brand awareness. They needed to stay top-of-mind with prospects during the consideration phase.
Our Solution:Â Multi-stage video campaign on YouTube for awareness, display remarketing to website visitors, sequential video remarketing with different messaging for each stage, and conversion-focused campaigns for high-intent audiences.
The Results:Â Within 6 months, brand awareness increased 340%, demo requests grew 5.7x, and overall campaign achieved 8.2x ROAS with significant attribution to assisted conversions.
Frequently Asked Questions
Everything you need to know about YouTube & Display Ads
YouTube Ads are video-based and appear on YouTube before, during, or alongside videos. Display Ads are image-based banners that appear on websites, apps, and Gmail across the Google Display Network. Both are excellent for brand awareness and remarketing.
Budget depends on your goals and audience size. For brand awareness campaigns, we recommend ₹75,000-₹1,50,000/month minimum. For remarketing-focused campaigns, ₹30,000-₹75,000/month can be effective. Larger audiences require higher budgets for meaningful reach.
Not necessarily. We offer complete video production services including scripting, editing, and animation. If you have existing video assets, we can optimize them for ads. We can also create effective ads using stock footage, motion graphics, and professional voiceover.
It depends on the format and objective. Skippable in-stream ads work well at 15-30 seconds with a strong hook in the first 5 seconds. Non-skippable ads are 15 seconds. Bumper ads are 6 seconds. We test multiple lengths to find what performs best for your audience.
Both! YouTube and Display Ads excel at brand awareness, but they're also powerful for direct response—especially remarketing campaigns. We've seen strong conversion rates when targeting engaged audiences with the right messaging and offers.
For awareness campaigns: view rate, brand lift, and reach metrics. For consideration: engagement rate, website visits, and time on site. For conversions: click-through rate, conversion rate, and ROAS. We also track view-through conversions where people convert after seeing but not clicking your ad.
Remarketing shows ads to people who previously visited your website but didn't convert. It's crucial because most people don't buy on the first visit. Remarketing keeps your brand visible, nurtures prospects, and significantly improves conversion rates—often 2-3x higher than cold traffic.
Yes! We use placement targeting to show your ads on specific YouTube channels, videos, or websites that your target audience visits. This ensures your ads appear in brand-safe, relevant environments that align with your brand values.
You'll see immediate reach and impressions, but meaningful optimization takes 3-4 weeks for awareness campaigns and 6-8 weeks for conversion campaigns. Brand lift and attribution effects often take 2-3 months to fully materialize as we build frequency with your audience.
Absolutely! B2B buyers consume content on YouTube and websites just like B2C consumers. We use professional targeting (job titles, industries, company sizes) and LinkedIn-style messaging to reach decision-makers. YouTube is particularly effective for explaining complex B2B solutions.
Ready to Build Brand Awareness & Drive Conversions?
Let’s create compelling video and display campaigns that reach your ideal audience and deliver measurable results. Schedule your free strategy consultation today.